Darius Howard, Founder & CEO

From Trucking Roots to Tech Visionary

The Darius Howard Story

Early Beginnings on the Open Road

Darius Howard's journey in logistics began humbly on America's open roads. Long before software and platforms were in the picture, he was learning the ropes of trucking alongside his father. In 2013, with little more than a single rig and a shared dream, Darius and his father incorporated Tacit Logistics as a two man, family run trucking operation. They were independent owner operators determined to chart their own course, embracing the hard work and freedom that came with being their own bosses.

Those early years meant countless hours driving and unloading freight, but they also gave Darius a firsthand education in the challenges and triumphs that small carriers face every day. Through long nights and long hauls, he absorbed the values of perseverance, self reliance, and customer dedication. These values would become the bedrock of his leadership style.

Building a Family Business

With grit and determination, Darius helped turn that tiny father and son venture into a profitable trucking business by 2016. Reaching profitability was more than a financial milestone; it was proof that even the smallest player can make a mark in the $800 billion freight industry. Darius often reflects on that period as formative. Every obstacle overcome, whether it was securing fair loads, keeping trucks running on a shoestring budget, or navigating rough economic patches, taught him resilience.

This early success also reinforced his belief in the power of small and medium sized carriers. It showed that with the right mindset and relentless dedication, independent trucking businesses could not only survive but thrive, even in an industry dominated by giants. That lesson in independence fuels Tacit's mission to this day, instilling in Darius a deep respect for the "little guys" and a drive to empower them further.

Recognizing Industry Challenges and Pivoting

As Tacit's trucking operations grew, Darius began to see a bigger picture and bigger problems. He realized that the toughest obstacles in freight weren't found on the highway, but in the back office. Mountains of paperwork, complex compliance requirements, and broker driven systems were stacking the deck against small carriers. Darius and his father experienced this frustration directly. Time that should have been spent driving and earning was instead lost navigating red tape and inefficient processes.

By 2020, Darius made a pivotal decision. Rather than continue growing the fleet in the traditional way, Tacit Logistics transitioned from running its own trucks to managing fleets for others. In this new role, Darius became a partner to fellow owner operators and small fleet owners, helping them handle dispatch, compliance, and operational headaches. This move was born of empathy and insight. He had walked in their shoes and understood their pain points intimately.

However, even as a fleet manager supporting other carriers, he found that the same industry inefficiencies persisted. Technology was slow to reach the people on the front lines, margins were thin, and driver morale was often low. This period tested Darius's leadership in new ways. He was no longer just solving his own company's problems; he was solving them for dozens of other small trucking businesses. It was a crash course in scalable problem solving and taught him to view challenges systemically.

From Trucking to Tech: Coding a Solution

Determined to bridge the gap between trucking and technology, Darius embarked on an ambitious new chapter. In 2025, he led Tacit Logistics through its boldest transformation yet, from a hands on fleet management business into a logistics software company. The idea was to tackle those ingrained industry problems at their root by creating a modern SaaS platform, one powerful enough to streamline trucking operations, yet intuitive enough for a small fleet to use every day.

Darius knew this would be no easy feat. With a background in trucking rather than computer science, he rolled up his sleeves and taught himself to code, spending late nights prototyping solutions to the very problems he had battled for years on the road. This hands on approach to innovation wasn't just about learning new skills; it was about ensuring the technology truly served its users.

The result of this effort is Tacit's emerging platform, currently code named LogiSense. Under Darius's guidance, LogiSense has been designed to eliminate middlemen and manual hassles from freight. It cuts out unnecessary brokers, automates routine paperwork, streamlines compliance, and optimizes routes and dispatching, creating new opportunities for carriers of every size.

Empowerment, Innovation, and a Vision for the Future

Across every chapter of Darius Howard's journey, a few themes shine consistently: independence, innovation, and empowerment. He has always championed the independent carrier, the unsung small business owners and drivers who form the backbone of the logistics world.

Tacit Logistics was founded on the principle of nurturing a symbiotic relationship between innovation and human centric initiatives. This philosophy guides how he leads and what his company creates. For investors and industry observers, this translates into a company with a heart and a purpose.

Tacit's mission today is clear and bold: to give control back to the people who actually move freight. By leveraging cutting edge technology and deep industry empathy, Darius is building tools that empower those smaller carriers and drivers to run their businesses on their own terms with greater efficiency, transparency, and profitability. It's a vision of a more democratic freight market, one where technology isn't just for large corporations, but is accessible to all.

Today, Darius Howard stands at the helm of Tacit Logistics not just as a founder, but as a forward thinking pioneer turning an industry on its head. What began as a father and son trucking outfit has evolved into a technology driven logistics platform with the potential to transform how goods move across America and beyond. Through every pivot and every challenge, Darius's core belief has remained unwavering: with the right tools and support, the underdogs of freight can rise to lead the pack.

"It's this belief, forged on the highway, tested in business, and now encoded in software, that gives Tacit Logistics its purpose. As the company enters its next phase, developing LogiSense and scaling its reach, Darius's story continues to be its compass. It's a story of independence and innovation triumphing over inertia, and of one man's drive to ensure that the hardworking carriers who keep our economy moving are finally put back in control of their destiny."